Endorsco Branding Design

Endorsco is a global consultancy and platform connecting brands and their marketing agencies to premier influential entertainment and pop culture talent and assets. While working there as a Developer, I created their entire Branding identity package including the Logo, Brand Mark, Color Palette, Fonts, Backgrounds, and overall aesthetic. I worked closely with the founders and other users to rapidly prototype and adapt my designs based on constant feedback.

The final logo features a connected network iconography to capture the company's revolutionary use of AI with icons of humans to symbolize the platform's goal of connecting different people. The 'E' is broken down into three bars to represent the metric bars used by Endorsco to evaluate talents.